About Blinknow

Every restaurant in the GCC
deserves to own its customer.

"We've watched too many great kitchens, family-run cafés, and corner-shop supermarkets give 30–35% of every order to platforms they don't control. The food is theirs. The customer is theirs. The risk is theirs. The margin should be too.

Blinknow exists to put the operating system back in the operator's hands — software that handles ordering, payments, delivery, and loyalty as one tenant, priced as software, not as a tax.

2026
Founded in Dubai
7
Pilot outlets live
6
Engineers shipping daily
2
Markets — UAE & KSA
What we believe

Three principles, non-negotiable.

01 · Ownership

The customer relationship is the operator's, not the platform's.

Every feature we ship is judged by one question: does this hand more control to the operator, or does it pull control toward us? If it's the latter, we don't ship it.

02 · Transparency

Software pricing. Published. Predictable.

Flat monthly fees you can read on the homepage. No "contact us for quote." No volume-tier surprises. No hidden take-rate buried in TOS section 14(c).

03 · GCC-native

Built where it runs.

Arabic-first UI. Mada and Apple Pay UAE day one. ZATCA, UAE FTA, halal certification flows. WhatsApp-first because that's how the region orders. Not a US product with translations.

The team

Operators who've shipped at scale.

Engineering and product leaders from payments, marketplaces, and POS. Now building one platform, in one city.

SB

Santha Balaji

CTO & CO-FOUNDER

20+ years building commerce platforms. Previously led engineering at a regional payments unicorn. Architected Blinknow's multi-tenant core.

RA

Rana Al-Khatib

CEO & CO-FOUNDER

Built and sold a regional restaurant tech company. Walked the floor of 200+ outlets across UAE and KSA before writing a line of code.

YK

Yusuf Khalil

VP PRODUCT

Ex-Careem product lead. Shipped the WhatsApp ordering primitive used by 12,000+ regional merchants. Owns Blinknow's merchant experience.

PM

Priya Menon

HEAD OF SALES

15 years selling SaaS to GCC F&B. Built the first 50-outlet portfolio at a Foodics rival before joining as founding sales lead.

OH

Omar Hassan

HEAD OF ENGINEERING

Ex-Talabat infrastructure. Knows what aggregator scale looks like from the inside — and exactly where its weak points are.

LA

Layla Ahmed

HEAD OF DESIGN

Designed Mada's consumer wallet experience. Leads brand and product design — Arabic-first, RTL-native from day one.

Our timeline

From idea to live in 14 months.

Q4 2025

Founding hypothesis

Rana and Santha walk 60+ outlets in Dubai and Sharjah. Every operator says the same thing: "I'd pay anything to stop paying aggregators." We started writing code that week.

Q1 2026

MVP shipped · 3 pilot outlets

WhatsApp ordering + POS + payments live. Pilot customers — 1 café, 1 cloud kitchen, 1 family restaurant — running daily transactions on Blinknow.

Q2 2026 — Now

Pilot expanded · supermarket module in test

7 outlets live. Loyalty and delivery engine in production. First supermarket pilot in private alpha. Seed round opens.

Q4 2026 — Plan

Seed close · 50-outlet target

Close AED 3.67M seed. Hire field sales team. Launch in Riyadh with KSA Country Manager. Target 50 paying outlets by year-end.

2027

Scale to 600 outlets · Series A

Multi-outlet groups. Native customer app. API platform open. AED 5.2M revenue run-rate. Series A to fuel KSA + Qatar expansion.

We're hiring

Build the GCC's commerce OS with us.

12 open roles across engineering, sales, and ops. Dubai and Riyadh. Real equity. Real impact on real operators.

See open roles
  • Senior Backend Engineer
  • iOS Engineer (POS)
  • Field Sales · Dubai
  • Field Sales · Riyadh
  • Customer Success Lead
  • Product Designer
  • + 6 more →

Want to talk?

Operators, investors, partners — we read every email.

hello@blinknow.io Book a demo